Toute personne travaillant dans le secteur de l’immobilier est amenée à effectuer des visites de biens immobiliers au cours de sa carrière. Parfois, cette tâche peut être assez stressante et intimidante, lorsque vos clients ne parlent pas couramment le français. Cet article explique comment les professionnels de l’immobilier peuvent organiser des visites de propriétés, se présenter aux clients, répondre à leurs questions et à leurs inquiétudes en anglais. Certains mots en gras vous aideront à enrichir votre vocabulaire anglais sur le sujet. Une traduction de ces mots sera disponible à la fin de l’article.

In the world of buying, selling and renting property, real estate viewings and house tours are essential. You may find that there are many resources that give some insight into this from the perspective of the potential buyer or renter, rather than from a real estate agent, property manager homeowner or seller’s viewpoint.

Essentials when preparing for a real estate tour

When making a plan for a property viewing it is essential that the plan is well thought and thorough. Here is a list of things to consider doing in preparation for this.

Gather necessary property details:  It is important to make sure you have all the necessary information about the property, this should include things such as its features, specifications and any unique selling points that the property may possess. Having these things prepared will be a good starting point.

Create an adequate checklist: Preparing a checklist may help, if you find that the particular property you are conducting a tour for has a lot of specifications and unique information that is difficult to remember. This will help ensure that all the key aspects of the property will be covered during the tour.

Schedule the tour:  The most essential thing about a real estate property tour, is that the tour goes ahead. Co-ordinating with the client in advance, and scheduling a suitable time and date for the tour will ensure that everyone is clear on what is scheduled. There is no harm in also providing the client with an address of the property, so that they know how to get there.

Things to say when you are introducing yourself and greeting the client

Everyone wants to make a good impression when meeting someone for the first time, putting forward the best version of yourself will go a long way in ensuring the success of a property viewing. The first couple moments of a property tour are crucial in establishing a rapport with the client. 

Here is a guideline of things you could do when interacting with a client:

Professional Introduction: Always start off with a good professional introduction, provide the client with your name and brief background, such as your role in real estate, and the responsibilities you have within the role. It is a good thing to be warm and friendly when possible, as this sets a positive tone and creates a welcoming atmosphere, this usually bodes well for the tour. 

Ask about their preferences: In the beginning of the tour it is always beneficial to ask the clients about their specific preferences in regards to what they are looking for. This will help you narrow down your focus when you want to discuss the property’s selling points. It is important to remember that you are trying to create a unique experience for your client, so tailoring the tour towards their needs is the best way to demonstrate your attentiveness.

Explaining the property features

This part may seem really difficult, as you may feel like you need to be on top of your game in order to sell the property. It is important to remember that the client is there with you, so they already have a visual representation in front of them, so keeping it simple should do the trick. However, it is crucial to communicate effectively during the tour so just try and remain calm and trust in the preparation you have done. However, here are few pointers that will surely help.

Use descriptive language: Using descriptive language when you are highlighting the property’s key features is the best way to go about things. For example, when describing a newly refurbished kitchen, you could describe the kitchen as being,

“newly refurbished with a modern look, containing ample space for all your cooking requirements.” 

Engage in dialog: It is always important to get the client talking, as this is your best way of keeping them engaged and gives you an opportunity to understand them better. Ask them plenty of questions to understand their needs and preferences, but also don’t go overboard.

Be concise with the information you are providing: Overloading clients with excessive and irrelevant information is never a good thing to do. This can get them irritated, bored or disinterested. It’s always a good thing to reel them in with clear and concise information and then pull back when needed, allowing them to ask questions.

For a list of features about the property and its location you could mention doing a property viewing head over to https://templatic.com/wp/property-features-real-estate-listings/ for some guidance

Dealing with client questions, queries and concerns

It is essential to expect that the client will have questions during the tour, these questions are integral to the process and also give you an opportunity to showcase some of your knowledge.

Always remain confident and clear with your responses: Regardless of what question is asked, remaining clear and confident always gives the client a sense of assurance. If you are unsure about something there is no harm in saying you will find out and get back to them, it is always better to be honest rather than lie.

Transparency is key: Always be honest and transparent in your response, if there any concerns or drawbacks about the property, communicate that honestly, one way or another the client will find out and it is better that it comes from you.

Practice your active listening skills: When clients raise their concerns, it is important that you actively listen. This demonstrates that you value their opinions, it is also just polite to show that they have been heard and their concerns have not fallen on deaf ears.

Always try your best to provide solutions: If it is feasible always be eager to offer potential solutions or compromises to their queries or concerns. This will help ease the clients mind and alleviate any of their concerns.

If you want to prepare yourself for possible questions that potential buyers could ask you should click on the following link 25 Questions To Ask When Viewing/ Buying A House – HOA.

After a viewing, it is always a good look to promptly follow up with a thank you email or message, and ask about their thoughts and any additional questions they may have. Conducting a real estate property tour is not easy but the right preparation and mindset will go a long way in helping create a smooth process.

Traduction des mots surlignés

Feasible – Réalisable

Irritated – Exaspéré

Features – Caractéristiques

Schedule – Calendrier

Promptly – Rapidement

Pour en savoir plus sur nos formations en anglais de l’immobilier, cliquer ici.